The domineering concept of sustainability holds paramount prominence as it is emerging as a critical priority for every stakeholder in the fast-paced business landscape. While climate change, social inequality, and resource depletion claim scrupulous attention and circumspect action, businesses have to co-create a long-term value by incorporating profitability and current crucial transformation in mind. Firms’ effervescent ability to innovate sustainably, might foster a source of momentous competitive advantage for today as well as tomorrow. Modern consumers, investors and regulatory bodies are not ignorant; they demand accountability and transparency from the very conception until the consumption. Predilecting sustainability is not only a moral imperative rather it’s a strategic business necessity. Therefore, the conference on Innovating for Sustainability furnishes a fructifying forum for academicians, policymakers and business innovators to exchange thoughts, opinions, dialogues and the best industry practices. Let us collaborate, let’s be together, it isn’t a conundrum to set a milestone for a better tomorrow.